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Yang 2020 presidential campaign

Contributed by Darden Studio on Mar 21st, 2019. Artwork published in .
    Yang 2020 presidential campaign 1
    Source: https://www.yang2020.com License: All Rights Reserved.

    Halyard Display is used for the logo of Andrew Yang’s 2020 presidential campaign.

    Designer Hannah White selected the Bold Italic style as the base for the wordmark, to which she drew her own Y in the tradition of changing the first letter in a logo for a political campaign. The numerals were scaled down some 85 percent to make them equals with the candidate’s name. All members of the Halyard family use double-storey forms for the letters a and g as the default forms, in the roman as well as the italic styles (with the single-storey forms available as OpenType alternates). The logo features the default forms. On campaign materials like buttons and bumper stickers, Halyard Display is paired with Freight Sans, another typeface designed by Joshua Darden, and a few other typefaces such as Adelle, Montserrat and Avenir Next.

    An “outsider” candidate, Andrew Yang was the first person to declare their intent to seek the 2020 Democratic Presidential nomination, with the stated purpose of advocating for a single issue. As of March 2019 he is being praised by Fivethirtyeight on their podcast for outperforming expectations and earning attention for the campaign goal to implement his signature project, the Freedom Dividend (a version of Universal Basic Income) for every American adult. If nominated, Yang would become the first Asian American to serve as any major party’s presidential candidate.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.
    Source: https://shop.yang2020.com License: All Rights Reserved.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.
    Source: https://shop.yang2020.com License: All Rights Reserved.

    Bumper stickers.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.
    Source: https://twitter.com License: All Rights Reserved.

    The logo in Halyard Display as seen on a table with campaign materials. The sans-serif caps used for “Humanity First” etc. are from Montserrat.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.
    Source: https://www.instagram.com License: All Rights Reserved.

    Yang with a campaign T-shirt.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.
    Source: https://www.instagram.com License: All Rights Reserved.

    In the extended version of the logo, Halyard Display Bold Italic is joined by a slogan in the seriffed Adelle.

    On the pinback buttons, the website address is set in Freight Sans with its default oldstyle figures.
    Source: https://www.yang2020.com License: All Rights Reserved.

    The website combines Montserrat and Avenir Next.

    Typefaces

    • Halyard Display
    • Freight Sans
    • Adelle
    • Montserrat
    • Avenir Next

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