In spring 2019, the Salzburg Museum presented an exhibition dedicated to the Austrian artist and illustrator Alfred Kubin (1877–1959) who spent much of his childhood and youth in Salzburg.
MOOI designed the exhibition graphics. They decided to contrast the often gloomy, always imaginative works of Kubin with light scenography including bright, vernal colors. For the typography, Mooi opted for a contemporary display sans serif. It is Ermin Međedović’s Fino Sans. This choice was partly inspired by the cover of the first edition of Kubin’s novel Die andere Seite from 1909. The lettering uses capitals of narrow proportions (interspersed with some wider ones), distinguished by a pronounced stroke contrast. Fino Sans shares several of these characteristics without being retro, and can be regarded as a modern, more straightforward equivalent. The pattern of thick and thin strokes also is a good fit for the pen-written and drawn elements in Kubin’s work. The text face that goes with Fino Sans is TheSans, which is the font used in the museum’s identity.
Children are guided through the exhibition by a “Unicorn Lion” which is derived from Kubin’s Chinese Lions. The script typeface used for this aspect of the exhibition is Pastiche Brush.