An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Mātaki Mai ana Te Ao

Contributed by Walter Hansen on Apr 30th, 2019. Artwork published in .
    Mātaki Mai ana Te Ao 1
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.

    Te Reo Māori educational resource that focuses on the events of the 1981 Springbok tour of New Zealand. The resource was designed to engage year 11–13 students and provoke them to explore the concept of social consciousness, while improving their research and literacy skills.

    The typeface selection was unbound by any identity guidelines. A custom font wasn’t an option within the budget (and skill levels!), so Brush Up was selected to represent the protesters’ hand-painted signs that were a symbol of the tour. Jockey was chosen for its bold geometric quirkiness, and was used to avoid hand-painted overkill from Brush Up for secondary headers and infographics. Stag’s texture felt right for the running text in the students’ resource, and Graphik was used for the complimentary captions and instructional text within the teacher’s guide.

    The full kit includes a class set of student resource books (Te Reo Māori), teacher resource (bilingual) with picture card pack, DVDs of Patu! and Try Revolution, and the containing box. Published by Huia, the book won the Edify Award for Best Educational Book 2017 in the PANZ Book Design Awards.

    Mātaki Mai ana Te Ao 2
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.
    Mātaki Mai ana Te Ao 3
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.
    Mātaki Mai ana Te Ao 4
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.
    Mātaki Mai ana Te Ao 5
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.
    Mātaki Mai ana Te Ao 6
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.
    Mātaki Mai ana Te Ao 7
    Source: https://fayandwalter.co.nz Fay & Walter. License: All Rights Reserved.

    Typefaces

    • Brush Up
    • Jockey
    • Stag
    • Graphik

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment