Turkish giant Telecom company Turkcell made a brand refresh in 2011 and started to use Satura Text as their main typeface for branding and advertising.
A mix of Regular and Bold is used on Turkcell’s own hardware for the product names. Here on the MaxiPro5 phone.
For some reason they deactivated the ﬁ-ligature on this ad.
Turkcell sponsored Beach Party!
Isn’t the fi-ligature disabled because of potential confusion with f-ı-combinations? Not sure if those natively occur in Turkish, but it could be a valid reason.
Contributed by Stephen Coles
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