White Rabbit, Red Rabbit was the broadest ever reaching cooperation of Bremen’s Theater-Schaffende (a theatre company made up of professionally involved people) and took place in 2013. The project consisted of 12 different ensembles and many partners. It was our job to create a public face for the project.
At the heart of the events was the internationally acknowledged theatre-piece White Rabbit Red Rabbit (shortened by us to WRRR) of Iranian author Nassim Souleimanpour. The play abdicates any direction, rehearsals or any defined stage design. Only a sealed letter with instructions is handed to the actors on the verge of their performance.
Due to this unique structure, WRRR became the base for an encounter of various ensembles from Bremen. The play deals with both minor and severe human decision-making. Viewers and actors have two options: to be a “scared cat” or to be a “guinea pig” and enter the uncertainty of Souleimanpour’s play.
Based on this, we developed a visual narrative built with Trade Gothic (Bold Condensed) and a red and white color scheme as the most important ingredients. Used throughout the entire communication of the project, letters became the guinea pigs. Just as WRRR impacted audience and actors, we made scribbles and illustrations impact our white letters / guinea pigs. We used rotated glyphs for extra distinction between the characters.
White Rabbit, Red Rabbit inspired numerous partners and viewers to interact with the project. We were happy to see that all performances were sold out and the surrounding symposia were attended by many visitors.