Unread has been a catalyst for a studio visual rebrand. So decisions made in regards to typographic voice were made considering a broader use context.
As a studio, we need a typographic system that supports a range of use cases. Favorit has become our workhorse family, functioning equally well in a formal proposal as it does in a progressive magazine – supporting the work we show without overshadowing the content. Favorit and its typewriter counterpart Favorit Mono have enough range to rise to the challenge, while retaining enough quirk and personality to hold its own. And within the context of Unread, a minor modification to the upper case R gave us the perfect identity for the publication.