An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Abbey Road Masters

Contributed by Stephen Coles on May 26th, 2019. Artwork published in
April 2019
.
    Abbey Road Masters 1
    Source: https://www.polytechnic.works License: All Rights Reserved.

    Polytechnic:

    Abbey Road Masters is a new [launched April 2019] production music label from the renowned Abbey Road Studios. Polytechnic was commissioned to develop a comprehensive identity system including album artwork, promotional print, digital assets and brand merchandise.

    The project drew on the rich graphic heritage of library music and resolved in a flexible identity framework with a clean, contemporary feel. The high contrast Beatrice Display forms the basis of a systematic typographic approach to the album artworks. The result is cover art as complementary to contemporary pop as it is to a free jazz or minimal orchestral record. A palette of unusual mid-tones further defines the label while visually distinguishing individual albums within the expanding catalogue.

    Abbey Road Masters 2
    Source: https://www.polytechnic.works License: All Rights Reserved.
    Abbey Road Masters 3
    Source: https://www.polytechnic.works License: All Rights Reserved.
    Abbey Road Masters 4
    Source: https://www.polytechnic.works License: All Rights Reserved.
    Abbey Road Masters 5
    Source: https://www.polytechnic.works License: All Rights Reserved.
    Launch poster.
    Source: https://www.polytechnic.works License: All Rights Reserved.

    Launch poster.

    Launch poster.
    Source: https://www.polytechnic.works License: All Rights Reserved.

    Launch poster.

    Launch poster.
    Source: https://www.polytechnic.works License: All Rights Reserved.

    Launch event screenprinted tote bag.

    Launch poster.
    Source: https://www.polytechnic.works License: All Rights Reserved.

    Launch event screenprinted tote bag.

    Typefaces

    • Beatrice Display
    • GT America Mono

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment