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Hiday online magazine

Contributed by CJ Dunn on May 15th, 2019. Artwork published in
September 2017
.
    Hiday online magazine 1
    Source: http://hiday.ch License: All Rights Reserved.

    Hiday is a magazine about branding and digitization by Bloom Identity, based in Bern, Switzerland. I love the way they use Dunbar Tall, Low and Text all together in an editorial context. They make use of the full range of weights available in Dunbar, using a range of sizes from large pull-quotes and headline to smaller credits and site navigation. Note that, while all text is German, the hashtags and menu are in English.

    Hiday online magazine 2
    Source: http://hiday.ch License: All Rights Reserved.
    Hiday online magazine 3
    Source: http://hiday.ch License: All Rights Reserved.
    Hiday online magazine 4
    Source: http://hiday.ch License: All Rights Reserved.
    Hiday online magazine 5
    Source: http://hiday.ch License: All Rights Reserved.
    Hiday online magazine 6
    Source: http://hiday.ch License: All Rights Reserved.
    Hiday online magazine 7
    Source: http://hiday.ch License: All Rights Reserved.

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    1 Comment on “Hiday online magazine”

    1. May 15th, 2019  1:52 pm

      Notice that Dunbar has an interesting take on the concept of optical sizes. It is available in two display variants, with an x-height that grows from Low to Tall, and a Text optical size with a moderate x-height in between. On a first glance, the uppercase characters in all three sizes may look identical, but they are not. For instance, T, P, R, K are optically adjusted in the Tall styles. Images below are taken from CJ Type, who has more to tell on the subject.

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