Elevation Burger was originally conceived in 2002. Our founder, Hans Hess, couldn’t find the burger he’d been dreaming about since he left California in 1999. (…) Driven by a passion for good food that’s organic, sustainable and fresh, Elevation Burger began franchising in 2008. —Elevation Burger
By 2019, there are almost 50 Elevation Burger joints (over 25 in the USA, plus 20 in Bahrain and Qatar). Its current branding shows a sun shining on mountains, with the name of the restaurant set in all caps Geogrotesque. All other output uses Sentinel, paired with a changing selection of script typefaces. This new look, created by Pentagram partner DJ Stout, is gradually replacing Elevation’s old all-blue identity.