The brand identity and editorial design we designed for Maison Blanche – a new development project by Berkshire Hathaway HomeServices / Rubina Real Estate in the luxury district of Berlin-Charlottenburg – embraced the style and elegance of the surroundings to define its distinctive look.
With the intention to add character and informal elegance to the project presentation, the logotype is based on Bagnard, a distinctive serif type. This choice was also integrated into the editorial design, where the serif fonts appeared neat but legible, printed small or on screen. Georgia is used for body copy, assisted by Proxima Nova.
56 pages printed on uncoated paper, perfect bound with debossed logo on the cover.
Paperboard cover: Gmund Colors Matt 44 300 g/m²
Paper inside: Munken® Polar Rough 120 g/m²
Printing: Gallery Print, Berlin