In order to find a new identity for Château des Arras (France, Bordeaux wine area, St-Gervais), I concentrated the communication on the château’s animals as if they were mascots or ambassadors. This perspective allowed highlighting the environment, the context, the atmosphere and creating new federative landmarks.
By their presence and their games, the animals have brought a new representation of wines, inspired by Grimms’ fairy tale “The Town Musicians of Bremen”. The animals collaborate to form a big pyramid evocating a collective work. The different animals represent, depending on their corpulence, a sort of wine hierarchy driven by the level of tannic strength.
illustrator Nono Ampuy always takes a malicious delight in drawing animals… This project was a perfect occasion for a new collaboration. When she started drawing the animals, she was looking for the right movement that would illustrate the personality of each animal. “I aspired to simplicity of line, to evocate fur or feather, the blow of paw that would hit the bull’s eye…”
In order to be distinct from typographies often present in the Bordeaux region, and aiming for a design where animals would be the main recognizable signs, I worked between simplicity and tradition. Mrs. Eaves (and some accents with Trajan)for the traditional aspect of wine, the patrimonial side of the château. Intro Black Inline to attain impact and a warm and offbeat touch. The rosé wine label also uses Matrix Inline Script. On the information label, Mrs. Eaves is paired with Calibri and some lines using Intro Bold.