The Saut Hermès is an annual show jumping competition held at the Grand Palais in Paris, France and sponsored by the fashion company Hermès (brand). The visual identity for this year’s event features Bourrasque. The designer is not yet identified, so I can only speculate about their typographic intentions, but, to me, the unusually steep slant and angled baseline of Bourrasque’s Ouest style brings to mind a jumping horse. This comparison is emphasized in the main poster imagery in which the horse takes on the same stance as the rotated headlines on either side. GT Sectra is used for body copy on the website and perhaps in other material.
3 Comments on “Saut Hermès au Grand Palais 2019”
I’m getting big Tumblr brand design vibes from the color choices.
Design is by Parisian studio Pilote ( piloteparis.com/ )
Merci, Mr. Q!