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Gül Restoran

Contributed by Nonda Coutsicos on May 29th, 2019. Artwork published in
January 2019
.
    Gül Restoran 1
    Source: https://nonda.ch Photo: Nonda Coutsicos. License: All Rights Reserved.

    Identity for Gül Restoran, a new restaurant in Zürich. In Turkish, Gül can mean rose but also laugh (in second person imperative form). The central letter Ü – which is both typical for Turkish and Swiss German – is playfully applied in words on social media, on merchandise and other occasions. The custom drawn logo blends Latin letterforms with Arab characteristics.

    The fonts in use are both by Bold-Decisions. They offer a certain attitude with a subtle distinction. One could say that the sans-serif Lars is neutral, universal and leading, offering stability and trust. But then again, the way how we use Lars in the communication doesn’t adhere to the conventions: It stands apart from designs in the proper Swiss style as they can easily be found in Zürich. Further, I was thrilled by gc16 and its fragile organic beauty with futuristic and calligraphic features, which take us to an unknown, foreign, (spicy) place.

    You can see more impressions on nonda.ch.

    Gül Restoran 2
    License: All Rights Reserved.
    Gül Restoran 3
    Source: https://nonda.ch Photo: Nonda Coutsicos. License: All Rights Reserved.
    Gül Restoran 4
    Source: https://nonda.ch Photo: Nonda Coutsicos. License: All Rights Reserved.

    Typefaces

    • gc16
    • Lars

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