Leipurin weight control bread
AndrijScript is used for Вес Контроль (“weight control”) a series of bread products developed by Leipurin, an international supplier of baking ingredients, in cooperation with the Doctor Bormental Weight Loss Center.
From Agency of Visual Communications (AVC):
The style-forming element, which is the measuring tape, ensures the unity of the entire line and conveys its key characteristic — body control products. The elegant lettering and delicate colors continue the idea of lightness and beauty. Infographics and stamps focus on the important features of the product — composition, calorie content and benefits. The sign “Doctor Bormental” convinces on the expertness and quality, contributes to the trust of the audience. The realistic food zone emphasizes the core of the concept – even watching your weight, you can eat tasty. The package also provides an area for placing the logo of the final manufacturer.
Norma-Forma is the name for a sub-line of the healthy bread with high content of protein and dietary fiber. The name reflects the advantage of the product: with this bread it is easy to maintain a normal weight and to be self-confident. The energetic rhythm of the name underlines the idea of cheerfulness. The rhyme helps the name to be memorized.
