Knockout lended this packaging redesign for cult winery Creekside Estates in the Niagara Peninsula of Ontario, Canada a dynamic structure and modularity needed for varietals and brand / presentation consistency.
These attributes manifest themselves via the identity which is rooted in a simulated woodtype lettering style and peppered with texture. The typography sits sideways (depending on your perspective, or how much you’ve had to drink) and becomes even more readable when in the ‘cellared’ position. The muted color palette compliments by conjuring notions of the underlying layers of earth that fuel the vines themselves. The Roman numeral X on the sparkling wine label, as well as all of the longer descriptive texts on the back labels, are in Fell Type.