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Wear Orange

Contributed by Darden Studio on Jun 8th, 2019. Artwork published in
June 2019
.
    Wear Orange 1
    Source: https://www.instagram.com Everytown for Gun Safety Action Fund. License: All Rights Reserved.

    Jubilat is the typeface chosen for the identity of the Wear Orange campaign by Everytown for Gun Safety. The slab serif by Darden Studio is used in exclusively lowercase letters from its Semibold weight. It appears for the logo and the hashtag, on the campaign website, pin back buttons, T-shirts, and stickers, in English and Spanish language.

    Everytown for Gun Safety is an American charitable organization with the purpose of bringing people together to end gun violence and build safer communities. For National Gun Violence Awareness Day, they planned the Wear Orange Weekend with events across the country. Supporters are asked to wear the color orange and demonstrate how many people long for a future free from gun violence. Many will be wearing official campaign T-shirts.

    Social media graphics announcing the hashtag #WearOrange.
    Source: https://www.instagram.com Everytown for Gun Safety Action Fund. License: All Rights Reserved.

    Social media graphics announcing the hashtag #WearOrange.

    Social media graphics announcing the hashtag #WearOrange.
    Source: https://wearorange.org Everytown for Gun Safety Action Fund. License: All Rights Reserved.

    Website homepage. Jubilat Semibold is paired with Proxima Nova for text.

    Social media graphics announcing the hashtag #WearOrange.
    Source: https://wearorange.org Everytown for Gun Safety Action Fund. License: All Rights Reserved.

    Detail from the Spanish-language website.

    Social media graphics announcing the hashtag #WearOrange.
    Source: https://www.instagram.com Sophia Bush. License: All Rights Reserved.

    Metal pin with raised letters. In the “end gun violence” slogan, Jubilat is used with its alternate single-storey g.

    Social media graphics announcing the hashtag #WearOrange.
    Source: https://store.everytown.org Everytown for Gun Safety Action Fund. License: All Rights Reserved.

    T-shirts, bags, bottles and other merchandise items.

    Social media graphics announcing the hashtag #WearOrange.
    Source: https://www.instagram.com Everytown for Gun Safety Action Fund. License: All Rights Reserved.

    Kamala Harris and several other 2020 presidential candidates have expressed their support for gun safety.

    Typefaces

    • Jubilat
    • Proxima Nova

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