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Fazenda Fortaleza dos Borges

Contributed by Carlos Bauer on Jun 17th, 2019. Artwork published in .
    Fazenda Fortaleza dos Borges 1
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.

    Fazenda Fortaleza dos Borges is a specialty coffee farm in Minas Gerais, Brazil, run by a third-generation producer. The graphic solution is inspired by tile patterns, illustrating the coffee production steps. The silk screen printing with special paper and finishing materializes the quality of the handcrafted specialty coffee handling.

    The logotype uses BioRhyme by Aoife Mooney, with some adjustments. The font is also used in titles, always in all caps. It’s paired with Guanabara Sans by Rodrigo Saiani/Plau for long texts.

    As result, the visual identity positions the farm in the specialty coffee market expressing its personality and presenting the family history and the quality of its beans to roasters from Brazil and abroad.

    More about this project in the case study page.

    Fazenda Fortaleza dos Borges 2
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 3
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 4
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 5
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 6
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 7
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 8
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 9
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 10
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 11
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 12
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 13
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 14
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.
    Fazenda Fortaleza dos Borges 15
    Source: http://carlos-bauer.com Carlos Bauer. License: CC BY-NC-ND.

    Typefaces

    • BioRhyme
    • Guanabara Sans

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