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“Daring Offer” Pillsbury Gravy Mix ad

Contributed by Florian Hardwig on Jun 13th, 2019. Artwork published in .
    “Daring Offer” Pillsbury Gravy Mix ad
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “celticinitials”. License: All Rights Reserved.

    We’ll match these new Pillsbury Gravy Mixes against anybody’s! (canned or mix)

    The flourished caps used on this ad from 1963 go back to a set of initials shown in the Cincinnati Type Foundry’s 1882 specimen as Double Great Primer Celtic Initials. The same face is presented in the 1883 specimen by Julius Klinkhardt (Leipzig and Vienna) as Initialen Garnitur XIX, accompanying their Breite Mediaeval-Egyptienne Versalien. It’s not clear to me where it originated. In 2009, Georg Herold-Wildfellner and Marcus Sterz made a digital version based on the type used in a German-language compendium about pomology published in 1882. Ivory (FaceType) comes with separated styles that can be combined in layers for chromatic effect.

    The light Clarendon with the large x-height used for the text between the lines is unidentified. It’s similar to Consort Light Condensed, but more squarish. PLINC’s Hartford comes somewhat close, too. The smaller types include Century Expanded and Alternate Gothic 3 or similar.

    Typefaces

    • Celtic Initials
    • unidentified typeface
    • Century Expanded
    • Alternate Gothic

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