“Daring Offer” Pillsbury Gravy Mix ad

We’ll match these new Pillsbury Gravy Mixes against anybody’s! (canned or mix)

The flourished caps used on this ad from 1963 go back to a set of initials shown in the Cincinnati Type Foundry’s 1882 specimen as Double Great Primer Celtic Initials. The same face is presented in the 1883 specimen by Julius Klinkhardt (Leipzig and Vienna) as Initialen Garnitur XIX, accompanying their Breite Mediaeval-Egyptienne Versalien. It’s not clear to me where it originated. In 2009, Georg Herold-Wildfellner and Marcus Sterz made a digital version based on the type used in a German-language compendium about pomology published in 1882. Ivory (FaceType) comes with separated styles that can be combined in layers for chromatic effect.

The light Clarendon with the large x-height used for the text between the lines is unidentified. It’s similar to Consort Light Condensed, but more squarish. PLINC’s Hartford comes somewhat close, too. The smaller types include Century Expanded and Alternate Gothic 3 or similar.