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Here</>There

Contributed by Beilu Song on Jun 16th, 2019. Artwork published in
March 2019
.
    Here</>There 1
    License: All Rights Reserved.

    Here</>There is an exhibition featuring recent design and art graduates-come-professionals, who have attended and graduated from design and art institutions in the USA and Europe. It was curated by Adrian Shaughnessy and Regular Practice. Organized in collaboration with SIA – School of International Art, it is held at the Today Art Museum in Beijing, the first private museum for contemporary art in China.

    The visual identity of this exhibition is designed by Tao Lin, a Chinese Austrian designer who graduated from ZHdK in Zurich, Switzerland. Currently he works as an independent designer between Europe and Shanghai.

    The design should convey both the radical creative values that each practitioner involved in the exhibition has employed in their displayed works, with contemporary, cutting-edge, innovative character. Tao Lin found a typographically solution by using Massimo Grafia by übertype, a linear grotesque with powerful hand-drawn forms. Furthermore, he removed the slash from the original title Here</>There, so that the the pair of less-than and greater-than signs is not just a symbol that points to two directions, but also a container that should be filled with different contents, like texts and images.

    Here</>There 2
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    Here</>There 3
    License: All Rights Reserved.
    Here</>There 4
    License: All Rights Reserved.
    Detail from the website
    Source: https://www.here-there-exhibition.com License: All Rights Reserved.

    Detail from the website

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    • Massimo Grafia

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