The visual identity of this exhibition is designed by Tao Lin, a Chinese Austrian designer who graduated from ZHdK in Zurich, Switzerland. Currently he works as an independent designer between Europe and Shanghai.
The design should convey both the radical creative values that each practitioner involved in the exhibition has employed in their displayed works, with contemporary, cutting-edge, innovative character. Tao Lin found a typographically solution by using Massimo Grafiaby übertype, a linear grotesque with powerful hand-drawn forms. Furthermore, he removed the slash from the original title Here</>There, so that the the pair of less-than and greater-than signs is not just a symbol that points to two directions, but also a container that should be filled with different contents, like texts and images.