Quite Quiet combines innovative industrial aesthetics with emotional jewelry design. Their philosophy is that real luxury is created when all aspects of a product are applied with the utmost care – from clear design principles, to fair-traded materials and sustainable production.
At the core of the brand world is the custom drawn word mark, translating “Quite Quiet” into a calm typographical image. To achieve this aesthetic, we combined the elegant contrast that’s typical for serif typefaces with the basic letterforms of Calibre, a sans serif with a modern look and feel, and avoided the use of any superfluous graphic décor. Off-the-shelf Calibre is used for all text, on the stationery, the website, and elsewhere.
See more images in the case study on g31design.com.
