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Raadts

Contributed by g31design on Mar 14th, 2020. Artwork published in .
    Raadts 1
    Source: https://g31design.com Photo: g31design. License: All Rights Reserved.

    We developed a modern yet timeless look for Raadts, a third generation family business. The combination of a concise wordmark with a lively visual system makes you want to enjoy their locally produced natural products.

    We translated the aesthetic form of an apple into a concise typographical logo based on Playfair Display. The apple leaf integrated into the letter t creates a visual reference to the physical environment on the orchard. Most text is set in another serif, the sturdy Larish Neue.

    Raadts 2
    Source: https://g31design.com License: All Rights Reserved.
    Raadts 3
    Source: https://g31design.com License: All Rights Reserved.
    Raadts 4
    Source: https://g31design.com License: All Rights Reserved.
    Raadts 5
    Source: https://g31design.com License: All Rights Reserved.
    Raadts 6
    Source: https://g31design.com License: All Rights Reserved.
    Raadts 7
    Source: https://g31design.com License: All Rights Reserved.
    Raadts 8
    Source: https://g31design.com License: All Rights Reserved.

    Typefaces

    • Playfair Display
    • Larish Neue

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