We developed a modern yet timeless look for Raadts, a third generation family business. The combination of a concise wordmark with a lively visual system makes you want to enjoy their locally produced natural products.
We translated the aesthetic form of an apple into a concise typographical logo based on Playfair Display. The apple leaf integrated into the letter t creates a visual reference to the physical environment on the orchard. Most text is set in another serif, the sturdy Larish Neue.