LL Circular in use for the new identity of the Nordic Museum in Seattle, as designed by Turnstyle. The logo uses a similar, but different sans serif. It is probably custom drawn. Occasionally, Circular is paired with Noe Display for headlines.
Dedicated to collecting, preserving, and educating since its founding in 1980, the Nordic Museum is the largest museum in the United States to honor the legacy of immigrants from the five Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden. The permanent collection of more than 78,000 items represents the material culture brought or produced by Nordic immigrants from 1840 to the present, and it also includes contemporary objects from descendants of these immigrants. — Nordic Museum
In 2018, the Museum relocated from its original, modest building to a brand new, 58,000 SF facility on the shores of the ship canal in Seattle’s historically Nordic-centric Ballard neighborhood. Turnstyle was tasked with updating the museum’s logo and graphic identity system to commemorate this momentous change. The biggest challenge for the rebrand was a perception issue—we needed to shift people’s expectations of the museum from its humble roots to its ambitious new mandate. — Turnstyle