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Macau Design Award 2019

Contributed by KA LOK HONG on Jul 8th, 2019. Artwork published in .
    Macau Design Award 2019 1
    Photo: KA LOK HONG. LOKSOPHY DESIGN LTD. License: All Rights Reserved.

    Since 1994, the Macau Designers Association has established the Macau Design Biennial, which has been organised for 11 times. After 25 years of accumulation, it has become the only professional competition of Macau comprehensive design industry, and the Macau Design Award is now the name to represent this professional and global competition with a long history of Macau design industry.

    “Design Roll Up” is this year’s theme, an echo to the renaming of the event, changing from ‘Macau Design Biennial’ to ‘Macau Design Award’. From the past 12 editions of design competition in 25 years , it rolls up the young design power in Macau.

    Macau is surrounded by the South China Sea in the east and south. Except when travelling via mainland China, you must pass through an ocean if you are going to Macau. Wind → (generate) → Wave → (Accumulate) → The sand accumulates to form a pagoda → ( Many littles make a mickle) → Design Power.

    Works from all over the world find their way to Macau over the sea, to build up the foundation of Macau Design Award. We acquire wind speed, wind direction and sea level from observatory, to simulate how wave hit Macau. After value accumulation, it turns a plane into an island, and generate 11 digital sculptures according to years, each years has its own landscape. The 3D digital sculptures are applied as key visual, except a set of 12 posters showing the history of Macau Design Award, its variation and be adopted a series of key visual design items.

    We have expanded the timeline with a series of 12 posters, expressing the design history of Macau in 25 years time. Through the operational visual system constrcuted to generate a series of different forms by advertising media, in order to response the meaning of ‘evolution’ and ‘vitality’.

    The typography uses Helvetica Now for the Latin alphabet, paired with Noto Sans CJK for Chinese text.
    Visual identity design by Loksophy Design.
    Computation and dynamic visuals by Dimension Plus.

    Macau Design Award 2019 2
    Photo: KA LOK HONG. LOKSOPHY DESIGN LTD. License: All Rights Reserved.
    Macau Design Award 2019 3
    Photo: KA LOK HONG. LOKSOPHY DESIGN LTD. License: All Rights Reserved.
    Macau Design Award 2019 4
    Photo: KA LOK HONG. LOKSOPHY DESIGN LTD. License: All Rights Reserved.
    Macau Design Award 2019 5
    Photo: KA LOK HONG. LOKSOPHY DESIGN LTD. License: All Rights Reserved.

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    • Noto Sans

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