In June 2018, the art center Synesthésie inaugurated their new workspace and the long-awaited transition to a new name, MMAINTENANT.
For this occasion, they commissioned a double-poster, designed by Bonjour Monde (in charge of their visual communication since 2017) using Syne, the atypical type family originally created for the art center and later released under open-source license.
The design, much like the rest of the identity, is strongly inspired by the idea of stuttering as phrased by French artist Matthieu Saladin: “One gets aware of one’s own time when the present starts stuttering.”