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Adam Neely video thumbnails since April 2018

Contributed by Thiago on Jul 19th, 2019. Artwork published in
April 2018
.
    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.

    I found it worthy to document what I believe is the most prominent usage of Coolvetica since the Catch Me If You Can title sequence.

    Adam Neely is a bassist and YouTuber who covers various music topics, most especially involving jazz. Throughout the history of his channel, his video thumbnails have employed mainly Arial and Helvetica, inconsistently, and sometimes Futura, Impact and Century Gothic. Since his 48th Q&A video in April 16, 2018, however, he has developed more of a consistent “brand image” in his video thumbnails: the type is always Coolvetica, always the same (free) Regular weight, and always reversed, often with an extra color for emphasis.

    I have selected some thumbnails in which he has employed Coolvetica and its characteristic features are seen prominently. Coolvetica is also sometimes used inside videos themselves, as seen in all the many chord names throughout Reharmonizing “thank u, next” — a song with two official videos. Its ransom note video was discussed on Fonts In Use.

    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.

    Thumbnail of Why I was FIRED from an Off-Broadway show | Q+A #48 – the beginning of the “brand image”.

    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.
    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.

    Thumbnail of Testing 432 Hz Frequencies (and temperaments) – his most recent video at the time of writing

    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.
    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.

    Thumbnail of My Worst Trainwreck

    Thumbnail of Reharmonizing
    Source: https://www.youtube.com License: All Rights Reserved.

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    3 Comments on “Adam Neely video thumbnails since April 2018”

    1. Thiago says:
      Jul 19th, 2019  12:14 pm

      Coincidentally, one of Typodermic’s sales images for Coolvetica has a jazz festival. Maybe there is some deeper connection between the font and jazz which I don’t get.

      Typodermic jazz festival image

    2. Jul 19th, 2019  10:26 pm

      This guy is super consistent! My eyes perk up every time I see Coolvetica or House Script in a YouTube video. The program everybody’s using may be Apple’s iMovie. A CNET story mentions Coolvetica being added to iMovie’s features in 2010 (right around the time I started noticing the phenomena.

    3. Jul 20th, 2019  9:44 am

      some deeper connection between the font and jazz

      Via the name? See Cool jazz, and also the general origin of the aesthetic of coolness. From Wikipedia:

      Ronald Perry writes that many words and expressions have passed from African-American Vernacular English into Standard English slang including the contemporary meaning of the word “cool.” The definition, as something fashionable, is said to have been popularized in jazz circles by tenor saxophonist Lester Young. This predominantly black jazz scene in the U.S. and among expatriate musicians in Paris helped popularize notions of cool in the U.S. in the 1940s, giving birth to “Bohemian”, or beatnik, culture.

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