HWLS is the music project of artist Justin Elwin. StudioThinktank® worked with Justin and Future Classic to create an overarching aesthetic tone for the project that could be used throughout tour and release marketing.
StudioThinktank®’s Scott Mellor, already having a close relationship with Justin, was trusted to create concepts based on his intrinsic knowledge of Justin’s personal style and interests.
StudioThinktank® continue to work closely with HWLS to create consistant and foreward thinking design elements for the project.
The fonts used for the I Might Be Dead mixtape include Computer (front), FB Titling Gothic (spine), and the ultra-compressed Cinderblock 400 (outlined for “1524”) The HWLS logo is custom drawn, while the Future Classic logo uses Adobe Garamond with a custom ut ligature and a c from another face.