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CPS-IT brand identity

Contributed by OCIO Studio on Aug 4th, 2019. Artwork published in
circa September 2018
.
    CPS-IT brand identity 1
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.

    CPS IT is a full-service internet agency based in Berlin. To provide the CPS-IT brand with a timely, appealing appearance, we have redesigned their corporate identity. We designed a playful and exciting visual identity, that better represents a contemporary tech company.

    When we set out to create the brand identity for CPS-IT, we started questioning ourself on how to translate the professional expertise service into a visual language. The brand idea derived from the visual combination of blocks of code and the computer keyboard used to type it.

    Typography is a key feature of the CPS-IT identity. We combine Space Grotesk (designed by Benjamin Critton) with Space Mono (based on Space Mono and designed by Florian Karsten), making for a a typeface selection that references coding and adds impact where necessary. The colour palette is bright and contrastful, echoing the accentuated coded text. This gives us great possibilities to create a playful and dynamic brand style.

    CPS-IT brand identity 2
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 3
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 4
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 5
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 6
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 7
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 8
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 9
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 10
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 11
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 12
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.
    CPS-IT brand identity 13
    License: All Rights Reserved.
    CPS-IT brand identity 14
    Source: https://www.behance.net OCIO Studio. License: All Rights Reserved.

    Typefaces

    • Space Mono
    • Space Grotesk

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