“Die moderne Typographie” ad, D. Stempel AG (1930)
1 Comment on ““Die moderne Typographie” ad, D. Stempel AG (1930)”
Modern typography also needs a variety of means of expression
Between the lines, this reads as a stab at Futura by Stempel’s local competitor Bauer. Released in 1927, it soon was all the rage. The ad copy sounds like a plea for modern typography to be more than just geometric sans serifs – let alone Futura – for everything.