5ème Rallye de Printemps
Source: www.flickr.com Uploaded to Flickr by Étienne Pouvreau and tagged with “pump”. License: CC BY.
Poster for the Fifth Spring Rally in May 1974, organised by La Traction Universelle and L’Auto ancienne d’Alsace. This edition titled “L’Alsace et ses environs” marked the 40th anniversary of the Citroën Traction Avant which was first produced in 1934.
All white-on-blue text features Pump Bold (1970). “1934–1974” uses Annonce, “40me Anniversaire” shows caps from Helvetica Inserat. The small print with credits is set in Folio.
