Plantain is a company that creates family history books, company history books, and bespoke memoirs. All of their books are fully personalised, and design consideration is given to everything from books sizes and colour palettes, to fonts used. Plantain’s belief is that by celebrating and beautifully sharing our memories before they fade, they can help create a more connected and dignified world.
This particular book chronicles the crossing of a Joseph Salvatori from Corsica to the Americas in the late 1800s with no more than 35 francs in his pocket. Joseph Salavatori went on to build of a vast business empire, and a life of such consequence that Charles de Gaulle went on to personally acknowledge him in his memoirs.
The following fonts were selected as complementary to Joseph’s character (as well as that of the rest of the Salvatori family): the good-natured Optima, and Caslon.