Proprietary construction site monitoring technology Pillar pods alert users of the potentially hazardous and costly disasters that all construction developments face. Ranging from fire hazards to frozen pipes, Pillar connects people in real time to all facets of their construction sites.
Communicating the stability and durability of the Pillar pods, we created a logo that references the formal structure of the pods themselves, while also functioning as a flexible graphic device that frames brand messaging.
The broader design system consists of custom-drawn iconography, graphic patterning that references scaffolding and digital networks, as well as strategic use of the Pillar Yellow as an activation color.
The logo is built off of a modified version of Replica. The brand typefaces are Replica and Replica Mono.
