“Dream Big” shirt for Project Invent Demo Day
This longsleeve shirt was designed by David Chathas at Wieden+Kennedy for the Project Invent Demo Day 2019. Project Invent “empowers students with the 21st century skills to succeed individually and impact globally,” and aims to create a generation of “fearlessly chill problem solvers.”
The font in use is Cheee, an amorphous face dreamt up by James Edmondson and first released in February 2018 via Future Fonts. A few months later, Cheee was upgraded to variable font format, with two axes, “Yeast” (contrast, or, more precisely, weight of hairlines) and “Gravity” (bottom-heaviness). Chathas employed several variations: While the words “Dream” and “Big” are both exposed to a fair amount of gravity, the latter got a larger pinch of yeast. The blubbery letterforms were then customized with a cerebral pattern fill that references the key visual – a cool brain.
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With the help of Alexis Boscariol, James has finished the work on Cheee. The final version was released today. The temporarily introduced third axis (“Temperature”, for dripping letters) had to go again to bring “the designspace back to a manageable place for finishing all the extended punctuation and accented glyphs. Cheee is now 24 basic styles with varying amounts of yeast and gravity, plus one bonus style for smaller stuff.”
Make sure to read the witty and hilarious process notes which are enlightening even if Cheee is not your kind of drug.