Love Island logo and merchandise
Love Island is a British dating reality show. The series launched on 7 June 2015 on ITV2.
In a feature on It’s Nice That, David Newton, Managing Director of Potion Pictures, says of the logo: “We picked a font that was legible, sleek and modern but also recognisably distinctive without being gimmicky.” The typeface is Josefin Sans, a geometric sans serif with long ascenders, designed by Santiago Orozco and first released in 2010. It’s used in two of its four weights, in all lowercase. The letterforms were processed in 3D software to make the look if they were made from glass tubes. This allows the logo to “remain recognisable and legible” when placed on different backgrounds.
The recently introduced secondary typeface is Pecita by Philippe Cochy. The decision to add this informal monolinear script “was made by one of ITV’s art directors following the use of the font in the villa”. On screen, it’s used with a glow effect, further emphasizing its neon-like qualities. Pecita is also used for a wide range of merchandise items, from water bottles to suitcases and accessories, which feature the contestants’ names.
