World Interaction Design Day (#IxDD) is an annual event presented by Adobe and IxDA (Interaction Design Association). This year’s theme is trust and responsibility. The visual identity was designed by Tré Seals, and the website developed by Impekable.
Web pages are rendered in four weights of the Halyard Micro family. While most copy is set in the Book, the SemiBold was chosen for menus and emphasis. Headings feature Roster in Light and Regular weights. A trait that both these typefaces have in common is the extreme thinning where strokes meet. The IxDD wordmark is based on Orwellian by Shiva Nallaperumal.