Milton Green wayfinding and signs
Located three kilometres from the Brisbane Central Business District, Milton Green spans over four hectares and is home to a mix of national and multinational organisations and government bodies. The precinct fosters a dynamic workplace, balancing permanent on-site amenities including a child care facility, visitor car parking with an ever changing programme of events. A complex site to access from the main arterial road, motorists can find themselves caught in swift traffic flows, often overshooting Milton Green by several kilometres.
Dotdash designed a wayfinding communication strategy built on a street address system. The visual communication and signage system implemented the brand font Noe Display (designed by Schick Toikka from Berlin/Helsinki) as the hero typeface.
Calibre (Klim, New Zealand) was selected as the primary communication typeface. Calibre’s clean, engineered geometry offered clarity and legibility for pedestrians, cyclists and motorists in a busy built environment.
