Askip is an associative art gallery, a laundromat, and a cafe located in the building of the Beaux-Arts Nantes. I had the chance to develop a visual identity around the idea of a local laundromat. The identity is based on Van Dijk, a recognizable script typeface and easy to use for the other people who could work on the project after me. Van Dijk would easily relate to handwriting on a blackboard in a bar. As a spoof of the Skip logo, I chose Roboto Condensed. The rest of the texts are in regular-wide Roboto.
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