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Cazador

Contributed by Florian Hardwig on Sep 12th, 2019. Artwork published in .
    Cazador 1
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.

    Auckland-based studio Seachange has updated the identity of Cazador, a family-run neighbourhood restaurant specializing in wild game.

    In 2016, Seachange already designed an award-winning cookbook for Cazador. The font used back then was Zuzana Licko’s Matrix. For the new identity, Seachange followed this lead and again went for a style with triangular serifs, but further bumped up the spikiness.

    We created a slightly eccentric, yet classic logotype that alludes to wild game with its antler-esk exaggerated serifs and knife-like chisels. — Seachange

    The wordmark is based on Zangezi, a recent reinterpretation of Salem (1901), by Daria Petrova. A preliminary version was released in April 2018 via Future Fonts. Seachange customized some of the letterforms. Most of Zangezi’s already pronounced serifs were further elongated, and the wedge terminals in C and r bent to point inwards. Zangezi is such a wild design, it can easily bear such modifications. However, with the tightened overall spacing including the interlocking dor, the gap created by the za pair now is particularly evident. I wonder if making the bottom of z a bit narrower would have helped here. The other edit I can’t quite get behind is the top terminal of d: The bracketing is not found back in any of the other letters. These are minor quibbles, though – the result is a unique and expressive logo, and the debossed version on the leather-bound menus sure looks mouth-watering.

    The custom logotype is paired with Maison Neue (incl. Maison Neue Mono) for print. On the restaurant’s website, Maison Neue’s role is filled by Nimbus Sans.

    Cazador 2
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.
    Cazador 3
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.
    Cazador 4
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.
    Cazador 5
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.
    Cazador 6
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.
    Cazador 7
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.
    Cazador 8
    Source: http://www.seachange.studio Seachange. License: All Rights Reserved.

    1 Comment on “Cazador”

    1. Sep 18th, 2019  8:38 am

      What a nice use of Zangezi. I’m looking forward to more uses of the typeface (hopefully also by myself).

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