Home School

Brands are living things, they need regular care and attention.

Home School (a JAC& venture) is for people who want to better their branding knowledge. Online, you will find a workbook, materials and insights from us and some very clever contributors. In real life, we host talks and workshops to bring together a supportive likeminded community.

In creating the Home School brand, we wanted to push ourselves outside of our comfort zone and bring a sense of fun to design education. Making use of nostalgic typography, colours and paper, a friendly mascot guides the student through our workshop process in the comfort of their own home.

There are two typefaces used throughout the project, Reckless Neue (Displaay Type Foundry) and Radio Grotesk (Pangram.Pangram).