Futura. A Brand After All.
Self-branding by Mexican creative studio Futura, founded in 2008 by Vicky González and Iván García. From their website:
After eleven years our transformation has been both gradual and global. Our past is no longer an obstacle but a platform for our hybridization between the methodical and the unconventional; creating brands, concepts, images, objects and spaces. We celebrate chaos by redesigning the identity of our studio.
We represent our aesthetics in a series of cinematographic shots, which are present in some graphic applications as well as in our reel. The typographical selection was quite strict in the sense of generating contrast, emphasizing hierarchy in each application and seeking dynamism. The applied editorial design denotes research and a rigorous process.
Photos by Daniel Alanis, Rodrigo Chapa.
