Full corporate redesign for MUT Academy – a Hamburg based institution focussed on encouraging students to gain the first and second graduation, and to find an apprenticeship training position longterm. Mut is the German word for “courage” or “bravery”.
Workshops, personal conversations, and camps with participating teenagers are included in the year-long accompaniment of MUT Academy. Within this program, writing applications,
practicing job interviews, and overcoming personal boundaries are meant to be the main focus.
The redesign includes five logo versions, a styleguide, business cards, templates for various letters, templates for certificates, as well as various corporate media such as posters, stickers, cups, and clothing. The logo uses Sväng in a customized unicase version. The text typeface is Montserrat.