Dunkin’ Donuts logo
Contributed by Nick Sherman
on Dec 29th, 2012. Artwork published in
.
License: All Rights Reserved.
Dunkin’ Donuts is a popular chain of coffee and donut shops based in the northeast United States, with locations all over the world. The company uses many other typefaces for their store signage, products, and marketing, but Frankfurter is most strongly associated with the brand. Their logotype is often parodied and immitated due to its iconic and easily recognizable style. By extension, in some parts of the world, Frankfurter has become associated with donuts in general.
I couldn’t find an exact date or designer for the logo, but when it was slightly updated in 2002 with the addition of a steaming cup icon, it was the first change in “nearly 20 years”.
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3 Comments on “Dunkin’ Donuts logo”
Lucia DeRespinis designed the Pink & Orange logo. Here is a great article about her.
Thank you! The article gives us a date, too: 1975.
I love her interiors and industrial design.
In 2018, the company dropped the “Donuts” from their name. JKR commissioned Colophon “to produce two type families, that would build upon the heritage of Dunkin’s strong and highly-recognisable type usage.” The set of custom typefaces comprises three styles, Dunkin Sans in Headline (Display) and Book cuts, and Dunkin Serif. It’s accompanied by Arabic and Cyrillic logotypes. See more images on the Colophon website. Unlike Frankfurter, Dunkin Display includes a lowercase.