The Andean wax palm is the world’s tallest palm and synonymous with the coffee growing regions of Colombia. These legendary palms are the inspiration behind the brand, Pink Palm Coffee. Pink Palm Coffee is a UK based coffee subscription service offering the world’s rarest coffees.
A market-disrupting brand identity was desired. Proxima Nova Black was chosen for “Pink Palm” because of its bold, clean and contemporary style, while remaining an open and friendly typeface. The Light weight brings balance to the logo. Proxima Nova Regular was used across the brochure, website and advertising.