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Wired holiday pop-up store 2012

Contributed by Nick Sherman on Dec 31st, 2012. Artwork published in .
    Wired holiday pop-up store 2012 1
    Photo: Nick Sherman. License: CC BY-NC-SA.

    WIRED magazine had its eighth pop-up holiday store in Manhattan’s SoHo neighborhood this year, featuring gadgets, product demos, tech installations, and live events.

    While Typ1451 did a fine job presenting prices and product descriptions throughout the store, the larger all-caps display work showed some of the less-than-ideal qualities of Alfrere Sans (e.g. distractingly wonky characters like the uppercase W). Some of Alfrere’s characters, like the K, R, and Y also seem to evoke more of a hardworking 1940s flavor than a high tech 2012 flavor. One possible alternative would have been Forza, a typeface that was designed specifically for WIRED. Stratum could have also given a similar effect, but with a more pronounced contemporary edge. Or, if the retro vibe was intentional, Refrigerator Deluxe would have offered more versatility than Alfrere Sans, with multiple weights and alternate glyphs, not to mention a better overall design.

    Typeface problems aside, it was still refreshing to see such a bold typographic approach to the in-store displays, especially in a retail world blandly awash with Helvetica.

    Wired holiday pop-up store 2012 2
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 3
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 4
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 5
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 6
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 7
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 8
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 9
    Photo: Nick Sherman. License: CC BY-NC-SA.
    Wired holiday pop-up store 2012 10
    Photo: Nick Sherman. License: CC BY-NC-SA.
    There was a Rotobooth installed in the store where visitors could dial their mobile number to activate a four-shot photobooth and receive a link to the results via text message.
    License: All Rights Reserved.

    There was a Rotobooth installed in the store where visitors could dial their mobile number to activate a four-shot photobooth and receive a link to the results via text message.

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    • Alfrere Sans
    • Typ1451

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