Creamier brings together 100 of the most exciting contemporary artists emerging today, each chosen by prominent international curator. Original resource, Creamier truly reflects the current moment and is vital for both those in the art world and those that are new to contemporary art.
The book had to be radically different from its four predecessors. A tough design problem — the content is still the same: 10 international curators choose 10 contemporary artists…but how to make it look different?
The frustration to find an original solution has propelled me to abandon traditional book format and transform Creamier into a large format newspaper. The idea is quite simple — announcing 100 new artists is a bit like making news. Inspired by the Financial Times, 300 pink unbound pages come packaged in bespoke portfolio.
The book’s design showcases beautifully Frank Heine’s Tribute (Emigre) by giving it central stage. The overall heavier weight of the strokes, and relatively low-contrast for a serif typeface, creates a feeling of contemporary and classical at the same time. There are just enough quirky details in it to suggest whimsy making it a good fit for a book on contemporary art. The face has a great italic with many alternates that this design takes advantage of. Tribute is also paired well with the sturdy Bold weight of Neuzeit S.