In line with the designs made for Château des Arras, I worked on a new special cuvée: Exception’Elles! In a vineyard where the Merlot is most often used, this cuvée was made to distance itself by the use of their oldest Cabernet Sauvignon vines and by bringing a new gesture closer to nature. In biological conversion, the graphic approach is highlighting the whole ecosystem essential to the vine growth. The magnified letter A is here to establish the grape variety and this idea of selection.
The drawing represents the diversity of the ecosystem around the vineyard (flowers, insects, wild grasses, birds, etc…). The flora and fauna unite to form a unique bunch of flavors. In order to preserve a certain consistency, the graphical elements that have been used belong to Nono Ampuy, illustrator who worked on other cuvées of Château des Arras.
In order to stay in the graphical chart of Château des Arras and recognize the spirit of the previous labels, the A of the main typography was used as a stamp to represent the nature revolving around the vine stock. Its main trickle is reminiscent of the veins of the vine stock. All of it is printed in rounded golden and microstructured gilding to be reminiscent of the nature alive in this cuvée, both to the touch and to the view.
The letter A is taken from Intro Black Inline, with caps from plain Intro used for “Cabernet Sauvignon”. “Exception’Elles” pairs Mrs Eaves Italic with handwriting.