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“R” Reebok longsleeve

Contributed by Florian Hardwig on Nov 4th, 2019. Artwork published in
circa 2014
.
    “R” Reebok longsleeve
    Photo: Alberto Moreu with Federico Ferrari. License: All Rights Reserved.

    One of the most iconic in-use examples of Motter Tektura, next to the use by Apple, is the classic Reebok logo introduced in 1976. We have previously documented the various logo variants, on shoes, shirts, and stickers.

    This post shows a longsleeve produced by Reebok around 2014, highlighting the logo’s initial letter. The R shows several of Tektura’s defining features in a nutshell: uncompromising monolinearity, sporadic stencil-like gaps, and single descending stems.

    The image was made for an editorial for Vice Magazine Italia.
    Photography: Alberto Moreu with Federico Ferrari
    Stylist: Riccardo Linarello
    Assistant stylist: Michela Meni

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