Cover of a booklet with the program for a ceremony, commemorative play, and folk festival, organized in August 1954 to celebrate the 500th anniversary of Sankt Gallen joining the Swiss Confederacy in 1454.
The red blackletter is some sort of (Alte) Schwabacher. An appropriate choice: Types like this dominated German printing in the late 15th and early 16th century. Most foundries in the German-speaking world had a version. It’s not Nürnberger Schwabacher (1927) by the Swiss foundry Haas, though. C.F. Rühl’s cut come pretty close, but isn’t a cigar either. Most of the digitally available options are a tad more regularized, with a straight middle vertical in G, or a less left-leaning F. The best match I’ve found is Gerhard Helzel’s Alte Schwabacher 20pt, which was digitized from type by Offizin Andersen-Nexö, a Leipzig-based book printer that emerged from the Offizin Drugulin, which in turn continued the type foundry established by Friedrich Nies in 1831. I wonder if this is the same Schwabacher (albeit a different size) as Jan Tschichold used for his 1956 letterhead.
The black lines are set in caps from Times New Roman. It looks quite classy in letterpres, doesn’t it? Haas produced a foundry version under license from Monotype.
The letters on the seal are hand-drawn, of course. Around 1900, Otto Hupp designed Numismatisch, a typeface specifically made for reproducing the lettering on such mediaeval seals, coins, and similar items.