Ob’edinenie (Объединение, Union) is a new media and contemporary art shop founded in Moscow two years ago. Their mission is to showcase the local creative scene via in-depth conversations, photography, and short essays. Ob’edinenie brings together a diverse community of emerging artists, graphic designers, architects, writers, entrepreneurs, and visionaries, who believe in doing powerful and meaningful things.
To highlight the community’s versatility, we based the website’s structure on the idea of a mood board composed of images, articles, and mixtapes. A combination of a modular grid with modern typography – using Mabry and Wremena — and color gradients, representing emotions evoked by interaction with an art piece, unites diverse content and gives an identity to the project.
In addition, we designed and produced merchandise, posters, and zines for Ob’edinenie’s relaunch party that aim to convey the project’s core principle — seeing art as a lifestyle.