Sugar Lounge
Contributed by Kelly Shield
on Oct 30th, 2019. Artwork published in
circa January 2019
.
Sugar Lounge commissioned a brand identity for the rebrand of their venue based in Manly, Sydney, sitting just off the famous beachfront.
The brief was to create an kitchy tongue-n-cheek Hawaiian theme, which has been created through the use of wordplay/puns, a colour palette consisting of neon pink, Marrs green, gold, black, off-white, pastel pink, and pastel green. Modern kitsch/neon serif and sans serif typographic combinations as welll as commissioned illustrational and typographic elements have been created.
This brand and execution includes print, digital, packaging, and clothing collateral.
Illustrations by Cara Diffey.
License: All Rights Reserved.
Menu, detail.
License: All Rights Reserved.
