Longsleeve shirt released by Mythical Entertainment, web-content company owned by YouTube music and comedy duo Rhett & Link, who gained mainstream fame mostly for their weekday-morning unscripted talk show Good Mythical Morning.
It’s been interesting to see them branch out into merchandise not directly related to their content and experiment with more streetwear-style clothing, and it’s also been interesting to see more and more typography creep in as it has throughout cutting-edge fashion.
Le Murmure, from Velvetyne, makes a nice appearance here and the word “Mythical” lets it show off its distinctive terminals. The forced variable width applied to the side text (now identified as Syne Extra by the desiger, thanks Caleb!) is … an interesting choice that works a lot better on the R than the W. The small green serif (in which “Creativity Through Curiosity Since” is set) appears to be Avara, another nice Velvetyne pick. Fit lives up to its name and gives this highly neu-grunge design the requisite outlined bold type.
Overall, pretty fun design, and sleeve prints are especially hot right now. I’d love to know where they sourced the central illustration.